WEEK TWO December 5th, 2014

Millennial media-consumption habits explained, in 5 charts
http://digiday.com/brands/millennial-media-consumption-habits-debunked-5-charts/

Dua, T. (2014, October 21). Millennial media-consumption habits explained, in 5 charts - Digiday. Retrieved December 4, 2014.

   This article discusses how "everyone, marketers and brands included, is obsessed with millennials. They are a complex bunch to understand, but they cannot be ignored for one simple reason: They comprise the largest demographic in the country. This generation of 18-34-year-olds is also digitally native, which means that marketers and brands that want to engage with them need to understand their media-consumption habits." Millennials are obsessed with social media and they truly believe that social media is an important source of news and current events. In the article, they state that "they rely on social media for keeping up to date with current affairs and news — not surprising for a generation that always likes to be connected." Millennials are the largest demographic, when it comes to media consumption through social media. 3 of every 4 people own a smartphone. That means that millions of people all around the world are consuming media through their phone with ease. Basically, this generation stays connected to all that is happening around them, with the help of social media websites and other media consumption sources.

   I completely understand what this article is saying, as I am a millennial and I understand what it's like to live in this modern and connected world of social media. I own a smartphone and I use my social media accounts quite often... and I have to say that I do get a large amount of news about current events and such from those websites and sources. Something I truly love to do is just relax and listen to music through my phone. Without even realizing it, I consume media multiple times a day, whether it's listening to music or watching a YouTube video on my phone. This world is unbelievably tech-savvy, and the fact that we're all able to access anything through our smartphones within the blink of an eye is truly remarkable. It may be dangerous and it may have its negatives, but I do believe that my generation is benefitting from the ability to access news and current events immediately as they happen. It's what keeps us all connected.