WEEK ONE November 28th, 2014

The Film Industry and Audiences
http://www.filmreference.com/encyclopedia/Romantic-Comedy-Yugoslavia/Spectatorship-and-Audiences-THE-FILM-INDUSTRY-AND-AUDIENCES.html

Film Reference. (n.d.). Retrieved November 26, 2014, from http://www.filmreference.com/encyclopedia/Romantic-Comedy-Yugoslavia/Spectatorship-and-Audiences-THE-FILM-INDUSTRY-AND-AUDIENCES.html

  This article discusses how "the film industry is a moneymaking enterprise, it remains successful only by producing films that make a profit over and above their (increasingly sizable) budget and marketing costs." The article also goes into how important targeting an audience is, when it comes to the production and distribution of a film. "The film industry is interested in studying the tastes and opinions of actual audiences through empirical studies, such as surveys, focus groups, and interviews." The companies that are making these films want to bring in a large demographic, and they need to pick an appropriate rating and create enticing trailers, to appeal to the viewers. Actually, appealing to an audience is probably one of the most important parts of making a movie. When rough cuts of movies are put together, they gather all kinds of people to watch a screen test. If the audience doesn't react well to certain parts, then the companies might decide to remove those parts or reshoot them, according to what would be more appealing to the viewers. This article really dives in to how important targeting an audience is, as it is a very important factor of making a film.

  I thought this article was very informative. It's quite interesting how much goes in to the production and distribution of a film. I love how the companies who make these movies, really care about how their movie is received. It is extremely important for movies to be successful, and that's definitely in the hands of the viewers. Showing an audience a rough cut of the movie is extremely smart, as it shows the makers of the movie what they need to work on, before they can officially release their movie to the general public. I have loved films my whole life, and because of this, I am very critical of them. So, when I see a movie, I always think to myself, "why did they include this in the movie? did they think that this would appeal to me and my age group?" And surprisingly, there will be many movies that I will see that don't appeal to me, and I will be confused, because that specific movie was targeted towards my age group. Clearly, making a movie is NOT EASY. So, I definitely appreciate the aspects of production and distribution, as they are so incredibly important when it comes to making a film.